They are used in the media industry in a way which would not feasible using other methods, for example observation, one-to-one interviewing, or questionnaires surveys.
Name: Lucy Webster
Age: 17
Occupation: student / part time waitress
Friday, 28 September 2012
Focus Group
The main purpose of focus group research is to draw upon respondent's attitudes, feelings, beliefs, experiences and reactions. The people in a focus group should be people who represent the intended target audience for the product.
They are used in the media industry in a way which would not feasible using other methods, for example observation, one-to-one interviewing, or questionnaires surveys.
They are used in the media industry in a way which would not feasible using other methods, for example observation, one-to-one interviewing, or questionnaires surveys.
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